Amount Of Facebook Users 2019

Facebook stands for a continually evolving marketing system and also communication channel especially given the current news insurance coverage as well as understandings. As marketing experts, we consistently hear customer/prospect insights about their views of all social media sites networks which need us to make well-informed, digitally driven choices in methods to interact with our target market. The adhering to data highlight essential relevant Facebook truths as well as can ultimately help you to navigate it much better, increasing your return on investment (ROI) and leading to greater advertising and marketing success. The 4th quarter market update was supplied by Facebook on January 30, 2019. The information below consists of the most existing details offered straight by Facebook in their records to Wall Street. We will certainly continue to maintain you posted as soon as the information is upgraded directly from Facebook.

Amount Of Facebook Users



Total Facebook Users


Core Datapoints Testimonial & Updated Wednesday, January 30, 2019, based upon Facebook's main financier connections details. This information is officially upgraded once per quarter.

- > Worldwide, there are over 2.32 billion regular monthly energetic users (MAU) as of December 31, 2018. This is a 9 percent boost in Facebook MAUs year over year. This is compared to 2.27 billion MAUs for Q3 2018. (Resource: Facebook 1/30/19) Facebook is simply also huge to overlook as an on-going part of your digital advertising and marketing communications program.

- > There are 1.15 billion mobile day-to-day energetic users (Mobile DAU) for December 2016, a rise of 23 percent year-over-year. (Resource: Facebook since 2/01/17) This is extremely substantial and reveals the significant development of mobile website traffic on Facebook. Please note that this was the last main department gotten in IR press releases of a delineation of mobile DAU from other metrics. Mobile advertising and marketing profits is reported according to Facebook to represent around 93 percent of marketing revenue for Q4 2018 up from 89 percent in Q4 2017.

- > 1.52 billion people generally log onto Facebook day-to-day and also are thought about daily active users (Facebook DAU) for December 2018. This represents a 9 percent boost year over year (Source: Facebook as 1/30/19). Sixty-six percent of Facebook's audience would certainly be thought about DAU versus Month-to-month Energetic Customers (MAU). The Implication: A huge and vastly expanding variety of Facebook users are active as well as constant in their sees to the website, making them an encouraging audience for your advertising and marketing efforts. Growth was experienced across all worldwide areas for the fourth quarter of 2018.

- > There are 1.74 billion mobile active individuals (Mobile Facebook MAU) for December 2016 which is a boost of 21% year-over-year (Source: Facebook since 02/01/17).

- > Typically, the Like and also Share Buttons are viewed across practically 10 million internet sites daily. (Source: Facebook as of 10/2/2014).

- > In Europe, over 307 million people are on Facebook. (Resource: Online Search Engine Journal) The Takeaway: This isn't just an U.S. phenomenon-- an around the world market is readily available through Facebook.

- > Age 25 to 34, at 29.7% of individuals, is the most common age market. (Resource: Emarketer 2012) What this implies for you: This is the prime target demographic for numerous businesses' marketing initiatives, and you have the possibility to involve these key customers on Facebook.

- > 5 new accounts are produced every second. (Source: ALLFacebook 2012) The Implication: Your potential target market on Facebook is growing significantly.

- > Facebook users are 76% woman (out of 100% of all ladies) and 66% male (out of 100% of all males). This stat is one that you actually need to think of because it's comparing the percentage of all females versus the percentage of all males who get on Facebook. Sorry for the confusion. To dig a little deeper take a look at this study which does a far better job at discussing the nuances-- Resource: Brandwatch-- https://www.brandwatch.com/2015/01/men-vs-women-active-social-media/) The Takeaway: Considering that this isn't a large analytical difference, you ought to have the ability to effectively get to both sexes on Facebook.

- > Highest traffic takes place mid-week between 1 to 3 pm. (Resource: Bit.ly blog) On another note, a Facebook blog post at 7pm will cause even more click ordinary than posting at 8pm (Source: Forbes). Go figure. Exactly how this can help you: You have the potential to reach even more consumers as well as drive higher web traffic to your site throughout height usage times, however people may be most likely to be much more engaged in the evenings. This figure might be an aspect when you are preparing social interaction organizing. (Likewise take into consideration that Facebook has an international target market, so you might want to prepare around the moment zone of your crucial market.).

- > On Thursdays as well as Fridays, involvement is 18% higher. (Resource: Bit.ly blog) The Implication: Once again, utilize this details to identify when to upload in order to enhance your social networks marketing initiatives.

- > There are 83 million fake profiles. (Source: CNN) The Takeaway: Nothing is perfect, so constantly remain thoughtful and calculated in your efforts. Also, fake or not, these are still possible consumers. There are various reasons for fake accounts, consisting of experts doing testing as well as research study, as well as individuals that want to segment their Facebook use more than is possible with one account.

- > Picture posts total 300 million per day. (Source: Gizmodo) The Implication: Once again, this is an indicator of involved customers; likewise, it is an indicator that there are a great deal of pictures, as well as other details, completing for users' interest, so target your efforts purposefully.

- > Ordinary time spent per Facebook see is 20 minutes. (Source: Infodocket) What this implies for you: You can have a short time period to make your impression, so utilize it wisely with pertinent, fascinating and unique blog posts and also offers so as to get one of the most return on your initiatives.

- > Every 60 seconds on Facebook: 510,000 remarks are published, 293,000 conditions are upgraded, as well as 136,000 photos are submitted. (Resource: The Social Skinny) The Implication: Again, there are a great deal of engaged and energetic customers, yet likewise a substantial quantity of details contending for their focus, so high quality and also technique on your component issue.

- > 4.75 billion items of material shared daily since May 2013 which is a 94 percent increase from August 2012. (Resource: Facebook).

- > 50% of 18-24 year-olds take place Facebook when they wake up. (Resource: The Social Skinny) What this indicates for you: Facebook is important to these customers, and potentially, if done appropriately, so is the material you upload on it.

- > One in 5 web page sights in the USA occurs on Facebook. (Resource: Infodocket 2012) Just how this helps you: This is a significant market online; if you use social media sites advertising efforts on Facebook well, you can have massive go back to reveal for it.

- > 42% of marketing experts report that Facebook is critical or important to their company. (Resource: State of Inbound Advertising And Marketing 2012 The Takeaway: This is a congested market, however you can't afford to sit it out, since probabilities are rather high that your competitors exists. The key is to utilize Facebook advertising appropriately and also ensure that your efforts stick out from the group.

- > 16 Million regional service pages have been developed since May 2013 which is an one hundred percent boost from 8 million in June 2012. (Source: Facebook). Facebook advertising and marketing has changed exactly how organisation is conducted, and also its use by local organisations to prolong their markets continues to take off.

Idea to take with you: Facebook approximated that 2.7 billion people make use of Facebook, WhatsApp, Instagram, or Messenger each month and greater than 2 billion people make use of a minimum of among the Facebook family members of services on a daily basis typically. We found a considerable value in this short article and overview by Facebook on just how to see the influence of your advertising initiatives (click here to see). Let us know if there is anything we can do to assist you and your business digital advertising efforts.