Why Facebook Buy Instagram 2019

Facebook simply purchased Instagram for $1 billion in cash and stock.

Why Facebook Buy Instagram



Facebook Buy Instagram


Instagram is a mobile-only photo-sharing app. It grew from 1 million customers in January 2011 to 15 million in December 2011. It has 30 million individuals now.

What's terrific about it is that it is really fast - specifically contrasted to Facebook.

With the Facebook iPhone app, there are 6 displays an individual needs to go through prior to a user can really take a photo. With Instagram, there is one.

In February, we defined Instagram as the greatest danger to Facebook.

Mark Zuckerberg simply announced the information on Facebook:

I'm excited to share the news that we have actually agreed to get Instagram and that their gifted team will certainly be signing up with Facebook.

For several years, we've focused on constructing the best experience for sharing images with your family and friends. Currently, we'll have the ability to function even more very closely with the Instagram team to additionally provide the most effective experiences for sharing lovely mobile photos with people based on your interests.

Our company believe these are different experiences that complement each other. However in order to do this well, we need to be conscious about maintaining and building on Instagram's toughness and also attributes rather than simply trying to incorporate every little thing right into Facebook.

That's why we're dedicated to structure and also growing Instagram independently. Millions of individuals around the world like the Instagram application and the brand associated with it, and our objective is to assist spread this app and brand to even more people.

We think the truth that Instagram is connected to various other services beyond Facebook is a vital part of the experience. We plan on maintaining functions like the capability to upload to various other social networks, the ability to not share your Instagrams on Facebook if you want, and also the ability to have fans and comply with individuals individually from your pals on Facebook.

These and also numerous various other attributes are important parts of the Instagram experience and also we comprehend that. We will attempt to pick up from Instagram's experience to build similar attributes right into our other items. At the same time, we will attempt to aid Instagram remain to grow by utilizing Facebook's strong engineering team as well as facilities.

This is an essential milestone for Facebook because it's the very first time we've ever before acquired an item and also firm with a lot of customers. We don't intend on doing a lot more of these, if any whatsoever. But providing the most effective image sharing experience is one reason numerous people love Facebook as well as we understood it would certainly be worth bringing these 2 companies together.

We're anticipating collaborating with the Instagram team and also to every one of the excellent brand-new experiences we're going to be able to develop together.